The value equation of innovation

Michele Levine, CEO of Roy Morgan Research, takes a thorough look at what makes an innovation a success.

The value equation of innovation

Michele Levine

'Never doubt that a small group of thoughtful, committed citizens can change the world.

Indeed, it's the only thing that ever has.'

Margaret Mead (1901–78)

Why is the Microsoft suite more successful than Linux – the free, and some would argue superior, software platform – and Bill Gates one of the wealthiest and most powerful men in the world?

The answer is not about size. Today Microsoft is so large that its challenges are about managing perceptions of market dominance and monopolistic power. It is hard to recall when there wasn't Microsoft, but...

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