The Use of Social Psychological and Applied Value Research for the Measurement of Cultural Differences Among Consumers

The paper presents a two-dimensional value system centred around modern traditional and individual versus socially orientation.
  

The Use of Social Psychological and Applied Value Research for the Measurement of Cultural Differences Among Consumers

Camilla P. ChristiansenandFlemming HansenCopenhagen Business School

Value research in social psychology

The number of definitions...