The Use of Social Psychological and Applied Value Research for the Measurement of Cultural Differences Among Consumers
Camilla P. ChristiansenandFlemming HansenCopenhagen Business School
Value research in social psychology
The number of definitions and conceptualisations of values are legion. The smallest common denominator would be to interpret values as those patterns by which individuals orientate themselves in and adapt to their environment. These patterns were described by Tolman (1951) as basic conceptions about life which underlie an individual's behaviour. Values are both selfcentred and socialcentred in the sense that they are at the crossroads between the...