The use of 'respondent-based intelligent' surveys in cross-national research

This paper describes the methodological evolution of Ford Motor Company's product quality research in Latin America.

The Use Of 'Respondent-Based Intelligent' Surveys In Cross-National Research

The Experience Of Ford's Product Quality Research In Latin America

Marilyn ParrettFord Motor Company andMichael Francesco AliotoThe RDA Group

The Issue: Bringing the Customer...