The Use Of Combined Conjoint Approaches To Improve Market Share Predictions
Allan Bowditch Gustavo GurrieriandBeverley HenryMartin Hamblin GfK
Background
Given the everincreasing pressure on pharmaceutical companies to provide an attractive...
Allan Bowditch Gustavo GurrieriandBeverley HenryMartin Hamblin GfK
Given the everincreasing pressure on pharmaceutical companies to provide an attractive...