The U.S. Hispanic Market: Catching the Latin wave

The author, from People en Español, describes the Hispanic Opinion Tracker (HOT), a study of the Latino market.

The U.S. Hispanic Market: Catching The Latin Wave

Marketing to an important cultural and economic ethnic group

Lisa Quiroz, People En Español

THE LATIN WAVE IS HERE

Ricky Martin. Sammy Sosa. Jennifer Lopez. Without a doubt, 1999 has been the year of...