The Upfront - Behind

Julie Roehm

Argues that the US `upfront' system of television network media buying is not working well for advertisers.

TV & Connected TV planning & buying
United States
Strategy

The Upfront – Behind

Julie RoehmJeep, Dodge, & Chrysler Daimler Chrysler

Each year the earth and the sun conspire to bring us the celebrated season of spring. This time of year is universally appreciated as a time for growth and change and the...

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