The Upcoming Legal Crossroads For Multicultural Marketing

Choices and challenges involved in marketing to cultural groups in the USA (multicultural marketing), including some of the regulatory and legal problems that have arisen.

the upcoming legal crossroads for multicultural marketing

 

Douglas J. WoodGeneral Counsel to the ANA 

Multicultural marketing brings the advertising industry to a crossroads that offers many directional choices and, regrettably, some detours....

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