The University of Waikato: The Great Social Experiment

The University of Waikato wanted to draw the interest of graduating high school students but needed to stand out among more traditional and better-funded competitors.

The University of Waikato: The Great Social Experiment

Publicis Dialog


Category: Not-For-ProfitCountry where program ran: New ZealandDate program started/ended: 15th October 2007 - 29th February 2008

Product Description: The University of Waikato (UoW) is a contemporary New Zealand university offering courses that apply leading edge theory, often via a collaborative e-learning approach. This entry outlines an equally innovative enrolment application campaign pioneering the use of the social networking community Bebo to connect with prospective school leaver aged students.

Advertiser/Client Name: University of WaikatoMedia Channels: DRTV OtherWebsite:...

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