The University of Real Life - Salford

Salford University was suffering from a serious image problem and this paper describes how it was overcome.
Agency: Cheetham Bell JWTAuthor: Not credited

Area Awards 2001 Bronze

The University Of Real Life

How Salford University Successfully Repositioned Itself

 

Summary

Prior to 2000 Salford had an image problem that seemed insurmountable. It had become miscast...