The United Nations: Hopenhagen

In late 2008, world leaders were due to meet in Copenhagen to discuss climate change. Against a backdrop of mounting evidence about the increasingly pressing need for action, the United Nations turned to advertising in a bid to secure popular support for efforts to address this crucial issue.

The United Nations: Hopenhagen


In late 2008, with the imperative UN climate change conference (COP15) imminent, the Secretary-General of the United Nations faced a serious challenge. On December 7, the world's leaders would converge on Copenhagen to discuss the biggest environmental crisis of our time: climate change. The need for agreement on solutions would be urgent and the temptation to succumb to a status quo of political equivocation ever-present. Experts around the world were pronouncing 2008 as the point of no return for avoiding cataclysmic changes to the Earth's climate. But with so...

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