The underestimated power of implicit fragrance perception

This paper outlines a theory of implicit fragrance perception based on major findings of current and ongoing psychological research) and built on earlier theories of perception, learning, and olfaction, but which also contains personal and perhaps speculative insights.

The Underestimated Power Of Implicit Fragrance Perception

J. Stephan Jellinek

What is Implicit Fragrance Perception?

My topic today is as old as it is new. Even before Freud, wise men knew that we are often not aware of what motivates our...