The UAE Government Media Office: Martian Ink

Government entity, the UAE Government Media Office, achieved mainstream media coverage of the Hope Probe space mission by launching its Martian Ink campaign to reach a global audience.

Campaign details

Brand: Government of Dubai Media OfficeBrand owner: Government of DubaiEntrant company: TBWA\RAAD, DubaiMarket: United Arab EmiratesSector: Government, social policyMedia channels: Public relationsBudget: No budget

Executive summary

In 2021, the...