The Twelve Laws of Loyalty and How Marketing Leaders Leverage Them

Customer loyalty and profitability are traditionally seen as being inextricably tied to each other. This paper identifies strategies for building customer loyalty, including knowing your core customers well and always putting their needs first, as well as providing some information on what to do if you need to try and win customers back.

The Twelve Laws of Loyalty and How Marketing Leaders Leverage Them

Jill GriffinCustomer Loyalty

I am often asked, “Isn't customer loyalty dead?” Many think it has forever vanished and that lowest price is the only thing that keeps a customer...