How often do people use PCs and TVs at the same time? What effect does PC use have on TV involvement? And, how often does TV advertising inspire Web site visits? In its first How People Use TV (HPUTV) study devoted to the often-discussed and continually evolving TV/PC relationship, Statistical Research, Inc.
The TV/PC Connection: Is it Synergy?
Maura Clancey
Statistical Research Inc
BACKGROUND
There has been considerable speculation about the
relationship between TVs and PCs, most notably about the effects of PCs on the
size of the television audience. Some...
