The Turkish elephant

Mads Stenbjerre and Mahan Dogrusöz

This paper briefly introduces the external realities of Turkey today as dictated by recent history, economics and demographics.

The Turkish elephant

Mads Stenbjerre and Mahan DoğrusözGfK, Turkey

INTRODUCTION

Turkey's largest city, Istanbul, is a place of extremes. From the early morning calls to prayer in the poor garbage-ridden suburbs consisting of illegal settlements where...

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