The Truth About the Quality of Online Survey Data

This paper examines the extent to which research findings from on-line surveys can be used to generalize to the online population or general public.

The Value vs. the Cost of Online Market Research

The Truth About the Quality of Online Survey Data

Boaz MouradGlobal Strategy Group, United States.

INTRODUCTION

Truth is a big word. In line with the relativistic nature of our era, this paper will discuss...