The 'true' inner self

Amy Routhier, Jorge Cherbosque, Michael Francesco Alioto and Carol Culebro Stewart

This paper describes our attempt to understand the respondent’s “true” inner self during qualitative research in Mexico.

The 'True' Inner Self

A qualitative assessment of the Mexican customer's psychological and cultural anthropological construct

Carol Culebro Stewart Ford de MxicoMichael Francesco Alioto The RDA GroupJorge CherbosqueThe Global Consulting Group...

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