The transformation of Indian TV

Better internet accessibility and increased regional language content are making connected TV (CTV) the default choice in India and this is giving marketers the opportunity to tap its potential for superior targeting and measurement.
  • India is one of the world’s most important TV markets with the second largest number of TV households after China.
  • Smart TVs and other connected devices allow TV advertisers to reach audiences difficult to reach on other platforms.
  • The growth of connected TV advertising is expected to surge significantly in India by 31% CAGR over the next five years....

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Insights Team
Bray Leino

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