The traffic dividend has faded, and the multi-terminal operation of the consumer's full life cycle has become a new outlet

WARC China

The bottleneck of traffic growth has brought difficulties to the continued growth of the brand. At this time, what the brand needs to do is to find a good way to finely manage the existing users. With the general trend of private domain operations being repeatedly mentioned, it is not so easy to achieve growth in this area.

Although the penetration rate of private domain contacts among consumers is very high, it also brings three challenges:

Ascential Data Services (Shanghai) Co., Ltd. (Ascential) the China Digital Business Summit with the theme of "Digital Energy Empowers New, Insights into the Future" was held in Shanghai in April. Ascend’s e-commerce and digital smart solution brands, DZ, Yimian and Edge, as well as trend forecasting agency WGSN and marketing think tank WARC, can be used in Ascend’s “digital business integrator”. "Under the framework of category growth, global operations, effective marketing and media launch strategies, one-stop connection of front-end market information collection, application of data to daily marketing decisions and optimization, and review decisions, and ultimately help brands Realize the...

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