The Toughest – From Domino’s Pizza to Twitch

Iñigo De Luis

Pizza brand, Domino's, partnered with an influential Twitch streamer to reinforce its positioning as the fun delivery pizza in Spain.

Campaign details

Brand: Domino'sBrand owner: Domino'sEntrant company: Arena Media - SpainIdea creation: Arena Media MadridMarket: EuropeSector: RetailMedia channels: Packaging & design, Social media, Livestreaming, Online video, Websites & microsites Budget: Up to 500k

Executive summary

La Más Dura/The Toughest is a campaign that solved Domino´s challenge to grow the business, without the need to invest in product innovation by looking for opportunities in the new consumption and entertainment habits of the target.

Domino's is a brand that is always looking for ways to improve the product...

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