The top 10 challenges and opportunities facing marketers
Building and nurturing great brands for he future
Jim Speros Ernst & Young
As I assume the Chair of the Board of Directors of the ANA, I want to reflect on what I believe are the most significant challenges and opportunities facing marketers in creating great brands in the future. In doing so, I hope to use these ideas as a compass to guide the focus of the organization and to respond to some of our members most pressing questions. While David Letterman has his 'top ten' list, I couldn't...