The top 10 challenges and opportunities facing marketers

In the autumn of 2002, Jim Speros, the new Chair of the ANA, offers his top ten challenges and opportunities facing the marketing industry.

The top 10 challenges and opportunities facing marketers

Building and nurturing great brands for he future

Jim Speros Ernst & Young

 

As I assume the Chair of the Board of Directors of the ANA, I want to reflect on what I believe are the most significant...