The Tipping Point: From Dream to Reality

The Tipping Point (Gladwell 2000) is the influential bestseller on how hits happen. It is also a book about market research, revealing the three key research initiatives that can unlock the viral potential of a new product or service to create an epidemic of demand.

The Tipping Point: From Dream to Reality

Dr Paul Marsden Brand Genetics

The Two-Minute Tipping Point

Using the science of social epidemics, The Tipping Point explains the three simpleprinciples that underpin the rapid spread of ideas, products and behaviours...