The Times of India: We Get You

Brand Capital, the strategic investment arm of The Times Group, reached out to entrepreneurs in India.

Campaign details

Brand: Brand CapitalBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. - IndiaIdea creation: McCann BangaloreMarket: AsiaSector: Media & publishingMedia channels: Newspapers, Content marketingBudget: Up to 500k

Executive summary

This is the first-ever brand campaign for Brand Capital, the strategic investment arm of The Times Group. Brand Capital leverages brand-led growth and value creation via unique and pioneering investment models and programs.

The ‘We get You’ campaign used the analogy of challenging environments to appeal to the dreams and ambitions...

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