The Times of India: Want My Paper

Indian newspaper the Times of India (TOI) ran a digital-led campaign to increase readership and circulation during the COVID-19 pandemic.

Campaign details

Brand: The Times of IndiaBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels:Word of mouth, Influencers, KOLs, Programmatic...

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