Campaign details
Brand: The Times of IndiaBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: Word of mouth, Influencers, KOLs, Programmatic display, Social media, Search marketing, Mobile & apps, Websites & microsites, Online video Budget: 1 - 3 million
Executive summary
During the Covid-19 crisis, circulation and readership numbers for The Times of India (TOI) dropped.
Many readers were not able to access the newspaper due to restrictions. Then there were readers...