Campaign details
Brand: The Times of IndiaBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: Outdoor, Out-of-home, Social media, Events & experiential, Television & Connected TV, Radio & audio, Mobile & apps, Public relationsBudget: 500k - 1 million
Executive summary
The Make India Water Positive (MIWP) campaign is a stand against water wastage and mismanagement. This initiative is to promote water positivity through recycling, replenishing and re-using water.
Times Water Conclave...