The Times of India: Times Faceoff
Madhu Venugopal, Vamsi Suman Dakoju
Newspaper, the Times of India (TOI), leveraged a weekly debate series from its print edition and encouraged readers to continue the conversations on social media to increase its online reach and engagement in India.
Campaign details
Brand: The Times of IndiaBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingBudget: Up to 500k
Executive summary
Times Faceoff is a weekly debate...
