The Times of India: Times Faceoff

Madhu Venugopal, Vamsi Suman Dakoju

Newspaper, the Times of India (TOI), leveraged a weekly debate series from its print edition and encouraged readers to continue the conversations on social media to increase its online reach and engagement in India.

Campaign details

Brand: The Times of IndiaBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingBudget: Up to 500k

Executive summary

Times Faceoff is a weekly debate series in the print edition of the Times of India (TOI), where the biggest subject matter experts in the country argue for and against the burning topic of the week. As this section attracted a specific section of the audience who have opinions about political and policy issues, TOI took...

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