The Times of India: Times Faceoff

Newspaper, the Times of India (TOI), leveraged a weekly debate series from its print edition and encouraged readers to continue the conversations on social media to increase its online reach and engagement in India.

Campaign details

Brand: The Times of IndiaBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingBudget: Up to 500k

Executive summary

Times Faceoff is a weekly debate...

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