The Times of India: Times Bappa

The Times of India (TOI), a news publication, invited digital natives to celebrate Ganeshotav in an engaging and safe way during pandemic times in India.

Campaign details

Brand: The Times of IndiaBrand owner: The Times GroupEntrant company: Bennet Coleman & Co. - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: Social media, Radio & audio, Email marketing, Outdoor, Out-of-home, Websites & microsites, Mobile & apps, Competitions & contestsBudget: Up to 500k

Executive summary

Times Bappa by The Times of India was an initiative aimed at inviting digital natives to celebrate Ganeshotsav in an innovative, engaging and safe way during pandemic times through an interactive mobile site.

Market background &...

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