Campaign details
Brand: The Times of IndiaBrand owner: The Times GroupEntrant company: Bennet Coleman & Co. - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: Social media, Radio & audio, Email marketing, Outdoor, Out-of-home, Websites & microsites, Mobile & apps, Competitions & contestsBudget: Up to 500k
Executive summary
Times Bappa by The Times of India was an initiative aimed at inviting digital natives to celebrate Ganeshotsav in an innovative, engaging and safe way during pandemic times through an interactive mobile site.