The Times of India: The Times of a Better India

Badal Rag, Arjun Kumar, Debadyuti Karan

The Times of India, the newspaper, showcased a decades-long picture of an unstoppable nation to its Indian audience through its The Times of a Better India campaign.

Campaign details

Brand: The Times of India Brand owner: Bennett Coleman & Co Entrant company: Bennet Coleman & Co LTDIdea creation: In house Market: India Sector: Newspapers Media channels: Social media, Word of mouth, Influencers, KOLs, Online video, Competitions & contests Budget: 10 - 20 million

Executive summary

Beyond the news, it is critical for a newspaper to reflect the world the reader lives in as well as the one they aspire for, to act as the harbinger of positivity every morning, leaving them...

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