Campaign details
Brand: The Times of India Brand owner: Bennett Coleman & Co Entrant company: Bennet Coleman & Co LTDIdea creation: In house Market: India Sector: Newspapers Media channels: Social media, Word of mouth, Influencers, KOLs, Online video, Competitions & contests Budget: 10 - 20 million
Executive summary
Beyond the news, it is critical for a newspaper to reflect the world the reader lives in as well as the one they aspire for, to act as the harbinger of positivity every morning, leaving them...