The Times of India: Organ Donation Drive

Abhinav Mittal, Sudeep Garg

Newspaper The Times of India grew organ donation registration in the country with a 360-degree campaign with TV, print, digital and on-ground activity.

Campaign details

Brand: The Times of IndiaBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman &Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: Cinema, Public relations, Outdoor, out-of-home, Social media, Content marketing, Television & Connected TV, Events & experientialBudget: Up to 500k

Executive summary

The Times Organ Donation Drive is an initiative by the Times of India to create awareness about organ donation and encourage Indians to become organ donors so that millions of people who are waiting for a life-saving...

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