The Times of India: Number Magic

The Times of India (TOI), a news publication, initiated a habit-forming contest to increase reader engagement and retention in India.

Campaign details

Brand: The Times of IndiaBrand owner: The Times GroupEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels:Online display, Mobile & apps, Merchandise & free...

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