Campaign details
Brand: The Times of IndiaBrand owner: The Times GroupEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: Online display, Mobile & apps, Merchandise & free gifts, Websites & microsites, NewspapersBudget: 1 - 3 million
Executive summary
During the Covid-19 Pandemic, there was a decline in the TOI print orders and business was in a bad-shape across the country. Readers had discontinued their copies because of the fear of virus spread via Newspaper.
To counter...