Regarding media placement, what really confuses the brand is how much real exposure is there, and which groups of people and which contacts have the effect of planting grass? By looking at the beauty brand’s soft and hard voice investment on the mobile phone during the 618 period in 2023, and comparing it with the post-link behavior, this article hopes to provide insight and reference for brand launch optimization.
This article is selected from Spotlight China Focus - "Effect is King: The Benchmark Road for Chinese Marketers to Track the Cost Effectiveness of Channels" .
If you can't measure it, you can't manage it.
——Management Guru Peter Drucker
"Where does half of...