The Threat from the Net

However frightening the hacker may appear to be, they do not, for most companies, constitute a real threat to the net.

The Threat from the Net

Martin Borgs Hill and Knowlton (Sweden)

They are many and they are young. Hackers are a disparate community. The unifying force is their burning interest in technology. But many of them also embrace occultism, drugs, violence and extreme politics.

His quotation is taken from an analysis of the hacker scene in Swedish magazine Security and Secrecy. For many, it symbolises the threat from the net a gang of kids with extreme views who master the digital world through their keyboards. Working in an international company with an extensive email system, I can assure...

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