The third “Third Space” – marketing boutique hotels to Gen Xers and Baby Boomers

The dynamics of the hotel industry are gradually changing, with 'boutique' hotels increasingly coming to the fore, and not just among fashion-conscious consumers.

The third “Third Space” - marketing boutique hotels to Gen Xers and Baby Boomers

Boyd Farrow

In the next year, the dynamics of the hotel business look set to shift. For the last quarter-century, boutique hotels, with their invisible check-in desks, monsoon...

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