The Tampa Experiment: Aligning an Organisation for Convergence Success

What is convergence? Is it just having several properties across different platforms within the corporate family? Media General, owner of The Tampa Tribune, quickly realised that convergence meant more than that.

The Tampa Experiment: Aligning an Organisation for Convergence Success

 

Ron Redfern

Our goal with convergence is actually pretty simple. It is to serve more people better. It is to expand our combined audience, improve our products and service...