The talent myth: are smart people overrated?

Malcolm Gladwell argues that the hiring of talented people and allowing them uncontrolled freedom can be counter-productive for a company.

The Talent Myth

Are smart people overrated?

Malcolm GladwellThe New Yorker

 

Five years ago, several executives at McKinsey & Co., America's largest and most prestigious management consulting firm, launched what they called the 'war for talent'. Thousands of questionnaires were sent to managers across the country. Eighteen companies were singled out for special attention, and the consultants spent up to three days at each firm, interviewing everyone from the CEO down to the human resources staff. McKinsey wanted to document how the top-performing companies in America differed from other firms in the way they handled matters such as...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands