Campaign details
Brand: The Swedish Childhood Cancer FoundationBrand owner: The Swedish Childhood Cancer FoundationEntrant company: Garbergs StockholmIdea creation: Garbergs, StockholmMarket: SwedenSector: Charities & voluntary organisationsMedia channels: Radio & audioBudget: Up to 500k
Executive summary
When August was six years old he was diagnosed with leukemia, the first sign was that he became extremely tired, he didn't even have the energy to play with friends. To tell this heartbreaking aspect of childhood cancer we made a small but significant change to the world famous song "Do...