The Swedish Childhood Cancer Foundation: Do you want to build a snowman?

The Swedish Childhood Cancer Fund, the fundraising organisation, created an emotional commercial to increase donations in Sweden.

Campaign details

Brand: The Swedish Childhood Cancer FoundationBrand owner: The Swedish Childhood Cancer FoundationEntrant company: Garbergs StockholmIdea creation: Garbergs, StockholmMarket: SwedenSector: Charities & voluntary organisationsMedia channels: Radio & audioBudget: Up to 500k

Executive summary

When August was six years old he was diagnosed with leukemia, the first sign was that he became extremely tired, he didn't even have the energy to play with friends. To tell this heartbreaking aspect of childhood cancer we made a small but significant change to the world famous song "Do...

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