The Swedish Advertising Association: Bake a Cake

The Swedish Advertising Association hoped to raise awareness of membership benefits among its new and existing members.

The Swedish Advertising Association: Bake a Cake



Category: Business and Consumer ServicesCountry where program ran: SwedenDate program started/ended: 23rd May - 10th June 2008

Product Description: The Advertising Association of Sweden (Sveriges Reklamförbund) is the association for the advertising trade (including advertising agencies, web agencies, PR, media, event and all other marketing disciplines)

Advertiser/Client Name: The Swedish Advertising AssociationMedia Channels: Direct MailWebsite:


Marketplace Challenge:

The Swedish Advertising Association had two challenges:

  1. Congratulate new members and make them feel welcome and that they have made...

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