The sustainable development policy of the green circular economy, see the company's words and deeds

罗德传播集团

Sustainable development has gradually become a "required question" rather than a "choice question" for Chinese brands. This is not only determined by major policy orientations, but also driven by internal factors to enhance brand competitiveness and consumer loyalty. Regardless of whether your business has environmental "original sin" or is positively related to environmental protection, you need to cultivate sustainable marketing with the spirit of long-termism, rather than scattered and gimmick operations, so as to gain the trust of consumers and promote purchase decision.

As China's economy has entered a new stage of high-quality development and the world is increasingly concerned about climate change, the development of domestic ESG has also entered a new stage. The top-level design of the national development concept, together with the "top-down" more systematic investment and policy optimization, these series of important driving forces make the practice of ESG in China have a broader space and rich connotation.

Sustainable development has become a "must-choice topic" for Chinese brands

Under the national general direction of the 14th Five-Year Plan, clear directions and goals are also put forward for "double...

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