The surprising and inspiring brand

Gaston van de Laar and Lianne van den Berg-Weitzel, from Claessens Product Consultants, discuss how brand design can inspire and involve consumers, now that product experience and presentation are recognised as all-important in a brand's success.

The Surprising and Inspiring Brand

Gaston van de Laar and Lianne van den Berg-Weitzel

A strong brand surprises and inspires and, in doing so, demonstrates its relevance to the modern consumer. The age of advertising as the tool for surprising and inspiring...