The supreme sensory experience – a challenge for business

Bertil Hultén

Marketers have for a long time ignored the importance of the human senses in advertising, especially concerning how sense expressions like scent, music, design, taste or texture contribute to the image of a brand.

The supreme sensory experience – a challenge for business

Bertil HulténMarketing, Baltic Business School, Sweden

PREFACE

Marketers have for a long time ignored the importance of the human senses in marketing, especially concerning how sense expressions...

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