The Superbowl Of Advertising
How technology is providing a viable alternative to the traditional ad agency model
Bernice Kanner Author of 'The Super Bowl of Advertising: How the Commercials Won the Game'
In June 1998, Master Lock ran the first-ever, one-second commercial. In it, a bullet pierces a Master Lock, which shudders, but holds fast. That image and - the message that this is one tough-under-fire padlock - have been embedded in our psyche because it appeared on 21 Super Bowls -more times on Super Sunday than the Dallas Cowboys, San Francisco 49ers, and...