The story of the epidemic has not yet come to an end, and regaining strategies started yesterday

Chinese consumers have "compromised" to a certain extent in the face of the epidemic, their pessimism has gradually subsided, and their optimism and calmness have risen slightly. But marketers, faced with such positive messages, are also aware of the slow process of economic recovery. Sorting through a little chaos, according to what kind of life consumers really need, brands need to adjust their strategies to continue going forward in the long term after spending the short term.

To this day, Shanghai, which can be regarded as the epicenter of the epidemic in 2022 in terms of the severity of the epidemic and the degree of impact on China's economy, has been lifted, but there have always been communities that have been closed due...