The story of the pandemic has not yet ended, but recovery strategies already started yesterday

Chinese consumers have "compromised" to a certain extent in the face of the epidemic, their pessimism has gradually subsided, and their optimism and calmness have risen slightly. But marketers, faced with such positive messages, are also aware of the slow process of economic recovery. Sorting through a little chaos, according to what kind of life consumers really need, brands need to adjust their strategies to continue going forward in the long term after spending the short term.

To this day, Shanghai, which can be regarded as the epicenter of the epidemic in 2022 in terms of the severity of the epidemic and the degree of impact on China's economy, has been lifted, but there have always been communities that have been closed due to the re-emergence of positive cases. Trapped in lockdown. After a long cycle of reciprocation, how does the public feel? During the national consumer survey weekly report, MediaCom China observed that consumers had already compromised psychologically with the epidemic. From May 9th to 16th, among the users of Weibo, WeChat and Xiaohongshu, the proportion...

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