The Story of Search: How Google beat Overture and Yahoo by backing the long tail

Geoffrey Precourt

WARC Online U.S. editor Geoffrey Precourt reports on a presentation given by Gary Flake, Microsoft technical fellow and director of Microsoft Live Labs, at the Advertising Research Foundation's 2009 annual Re:think conference.

The Story of Search: How Google beat Overture and Yahoo by backing the long tail

Geoffrey PrecourtWARC Online

Gary Flake, Microsoft technical fellow and director of Microsoft Live Labs, first became renowned for failure.

In 2003, he joined Overture as chief...

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