The StopCut Project: Ending Female Genital Mutilation in Nigeria

Hacey, an NGO focused on championing the wellbeing of the disadvantaged in Africa, particularly women and children, took a bold step with the StopCut project to call out the perpetrators of the life-wrecking culture of female genital mutilation in Nigeria.

Campaign details

Brand: StopCutBrand owner: HaceyAgency: Noah’s ArkMarket: Nigeria

Market background

A cut-happy nation

You probably have heard of the term Female Genital Mutilation (FGM) before. However, if you haven’t, you are probably not alone. Female...