The steak & kidney pie that wasn't - the end is in sight for sizzle marketing

Contrary to common belief, there is no evidence that marketing is more difficult, or consumers more sophisticated, than in the past.

The Steak & Kidney Pie That Wasn't - The End Is In Sight For Sizzle Marketing

Jeremy Bullmore

Just about every marketing strategy written over the last fifty years or so contains an introductory section entitled The New Challenges.

In it, the author...