The Steak & Kidney Pie That Wasn't - The End Is In Sight For Sizzle Marketing
Jeremy Bullmore
Just about every marketing strategy written over the last fifty years or so contains an introductory section entitled The New Challenges.
In it, the author catalogues the astonishing range of obstacles that make the achievement of that year's agreed targets uniquely difficult. The list will include: increasing competition, inflated media rates, attenuated lead-times, adverse exchange rates and a particular favourite the increasing sophistication of the consumer. Marketing has been getting more...