The status of wireless survey solutions: the emerging “power of the thumb”
Leslie TownsendMobile Memoir LLC
INTRODUCTION
The “power of the thumb” refers to the use of a tool that is in the pocket or purse of most adults and many teenagers – the cell phone. An entire generation is being raised to send text messages, surf the web, and conduct transactions with the use of a few keys on their cell phones using their increasingly adept thumbs.
Survey methodologies have shifted rapidly as web-based administration has been more widely adopted. During the past decade, the use...