The State of the Internet in Japan

Toshifumi Oshio

This paper reviews the growth and use of the Internet in Japan by individuals as well as business and the growth of ecommerce, as well as providing an overview of the use of the Internet for advertising and survey research in Japan.

The State of the Internet in Japan

Toshifumi Oshio

 

Overview of the Internet in Japan

The large growth of Internet usage in Japan began in 1998, which resulted in ten million Internet users (176% more than the previous year). In February of 1999 there were more than 15 million Internet users, and the number continues to grow. Twenty million users are expected by 2000.

As is evident in Figure 1, more people are now using the Internet at home than using it at the office or school. From 1998 to 1999, Internet users at home increased 2.5...

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