The state of gaming app marketing: 2022 edition

Provides key global findings in the gaming app market.
  • Findings show a 22% increase in the number of total gaming app installs on Android in 2021 vs. 2020, proving the pandemic played a key role in introducing gaming to the masses.
  • $14.5B has been spent by gaming apps on user acquisition in 2021 (excluding China), with the US taking up half of global budgets.
  • There has been a 6% drop in the number of total gaming app installs on iOS in 2021 vs 2020, as a result of Apple's ATT and the limited data available to scale and optimise marketing-driven installs.
  • There has been a 55% surge in games'...

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