The state of client/agency relations

While the majority of media attention is directed at client/agency breakups, in most cases these relationships are regarded by both sides as working smoothly and fruitfully - a not inconsiderable achievement given the increasing challenges and demands facing marketers.

The state of client/agency relations

Catherine BensionSelectResources International

While the advertising trade magazines scurry to report the latest client/agency breakup and our own world of agency reviews and searches focuses on helping clients find...